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Kim Ruvolo

MARKETING LEADER

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Self-Driven Marketing Leader Known For Scaling Brands and Driving Growth 

Finding a senior leader that can both think big and get things done isn't easy but it's critical for brands in a growth or transition phase. My unique background in both B2B and B2C across multiple industries allows me to bring innovation, opportunity, and new ideas wherever I go.

From startups to enterprise businesses, I have worn many hats and have contributed to the success of many award-winning companies, including JetBlue Airways, Barry's, Starwood Hotels, Getaway, and Equinox Fitness Clubs.

For nearly four years I founded and ran my own Fractional CMO company helping over 25 clients become profitable for the first time, lead them to desired acquisition, or simply provide them with a strategic marketing roadmap. 

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As a thinker and a doer, I have been the first marketing hire for many companies charged with building a team, strategy and budget from the ground up.

My experience extends across multiple verticals, including aerospace, technology, SaaS, fintech, healthcare, travel, fitness, cannabis, luxury goods, lifestyle brands and a whole lot more. This background serves as a unique strength and perspective that few marketers can claim.

Areas of Expertise

Growth

  • Digital Marketing

  • Integrated Marketing

  • Channel and MDF Marketing

  • MarTech Mapping

  • Performance Tracking

  • Offline Marketing and Events

  • Website Optimization

  • Campaign Development

Product

  • Sales Enablement

  • Product Marketing

  • Market Research

  • Positioning 

  • Lifecycle Marketing

  • Go-to-Market Strategy and Campaigns

Content and Brand

  • Brand Strategy and Development

  • Brand Management

  • Creative and Identity

  • Employer Brand

  • Internal and External Communications​

  • Brand Partnerships

  • Storytelling

  • Content Strategy, SEM, SEO

Leadership

  • Team Management

  • Process Improvement

  • Public Speaking

  • Ability to Influence​

  • Change Agent

  • Business Acumen

  • Creative, yet Data-Driven

  • Energetic, Self-Motivated

Kim was my day one partner in marketing as we rebuilt Anuvu‘s global satellite communications division. She spoke ABM and delivered a crushing ABX which led to us winning the world’s largest super yacht fleet, 3 of the top 4 global cruise lines and was instrumental in making us the fastest growing SpaceX Starlink reseller in the United States.

Erik Carlsen, Anuvu

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