Self-Driven Marketing Leader Known For Scaling Brands and Driving Growth
Finding a senior leader that can both think big and get things done isn't easy but it's critical for brands in a growth or transition phase. My unique background in both B2B and B2C across multiple industries allows me to bring innovation, opportunity, and new ideas wherever I go.
From startups to enterprise businesses, I have worn many hats and have contributed to the success of many award-winning companies, including JetBlue Airways, Barry's, Starwood Hotels, Getaway, and Equinox Fitness Clubs.
For nearly four years I founded and ran my own Fractional CMO company helping over 25 clients become profitable for the first time, lead them to desired acquisition, or simply provide them with a strategic marketing roadmap.
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As a thinker and a doer, I have been the first marketing hire for many companies charged with building a team, strategy and budget from the ground up.
My experience extends across multiple verticals, including aerospace, technology, SaaS, fintech, healthcare, travel, fitness, cannabis, luxury goods, lifestyle brands and a whole lot more. This background serves as a unique strength and perspective that few marketers can claim.
Areas of Expertise
Growth
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Digital Marketing
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Integrated Marketing
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Channel and MDF Marketing
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MarTech Mapping
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Performance Tracking
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Offline Marketing and Events
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Website Optimization
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Campaign Development
Product
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Sales Enablement
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Product Marketing
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Market Research
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Positioning
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Lifecycle Marketing
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Go-to-Market Strategy and Campaigns
Content and Brand
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Brand Strategy and Development
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Brand Management
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Creative and Identity
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Employer Brand
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Internal and External Communications​
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Brand Partnerships
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Storytelling
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Content Strategy, SEM, SEO
Leadership
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Team Management
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Process Improvement
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Public Speaking
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Ability to Influence​
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Change Agent
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Business Acumen
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Creative, yet Data-Driven
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Energetic, Self-Motivated