Resume
Experience
2024 - Present
VP Marketing
PE-backed IT, cybersecurity, cloud, network, and consultant service provider.
PE-backed IT and cybersecurity solution provider facing significant growth through 14 acquisitions in four years. Responsible for transforming marketing function, developing corporate strategy, and building team from ground up.
Denver, Colorado
2024 - 2024
Head of Marketing & Communications
Global defense aerospace and avionics provider.
Tucson
Hired as a change agent to modernize marketing function and drive immediate growth for Universal Avionics, a subsidiary of Elbit Systems a $6 billion publicly-traded global defense aerospace technology company.
2021 - 2024
VP Marketing
SATCOM and entertainment provider for aviation, maritime, and government.
Denver
Oversaw all marketing for B2B SATCOM provider for aviation, maritime, and government with annual revenue of $500M. Reported to the CEO, managed multi-million dollar marketing budget, and built marketing team from the ground up.
2017 - 2021
CEO & Founder
Fractional CMO agency.
Denver
Sixty Tall Marketing was founded to provide hands-on marketing strategy and results-driven initiatives as a fractional CMO for SMBs.
Generated $240K in revenue with 15+ clients in 24 months. Established brand foundation and demand strategy for many brands which increased revenue by up to 350%, led companies to profitability, and drove many organizations to desired acquisition.
2015 - 2016
Head of Digital Marketing (contract)
Global, luxury fitness studio with cult-following; nearly 100 studios
Los Angeles
Global, luxury fitness brand with 30+ locations globally. Responsible for all areas of digital marketing, process improvement and strategy. Led digital studio launches for 10+ cities including London, Milan, Venice and Chicago.
2015 - 2015
VP, Marketing
Director, Marketing
Membership, class, and event-focused multi-location start up experiential rock-climbing facility
New York/Denver
Part of a five-person executive team. Built team of eight marketers responsible for pricing, product, and promotion. Increased EBITDA by 100% YOY. Created multi-channel campaigns with an emphasis on social, digital, SEM, and email resulting in ~150%+ ROI.
2013 - 2015
Director, Field Marketing
Manager, Field Marketing
Membership-based luxury fitness company with 300+ clubs
New York
Responsible for the annual marketing strategy and lead-driving efforts for 44 luxury fitness clubs in New York, Connecticut, New Jersey and Boston. Increased leads by
300%, reduced CPL by 50%+, reduced CAC by 28%. Developed member retention strategies to increase LTV by over 20% YOY.
2011 - 2012
Manager, Lifestyle Marketing
Global, luxury fitness studio with cult-following; nearly 100 studios
Los Angeles
2010 - 2011
Manager, Global Brand Management
Largest owner, operator, and franchiser of hotels, resorts, and more. Acquired by Marriott in 2016
New York
Part of the start-up management team for $2.4 billion lifestyle resort. Responsible for ADR and OCC for lifestyle audience. Led marketing strategy for six chefs, 12 restaurants, three nightclubs, spa and retail.
Responsible for global brand strategy and product development for 400-plus franchised and owned hotels. Ensure brand is delivered and communicated consistently but with regional relevance.
2005 - 2010
Brand Manager
Internal Brand Manager
Global, luxury fitness studio with cult-following; nearly 100 studios
Los Angeles
2002 - 2005
Brand Specialist
Brand Coordinator
Denver-based commercial airline
Denver
Oversaw external and internal brand strategy, brand communications, design, partnerships, and ancillary revenue for 23-million passenger airline. Led a team of three.
Participated in re-branding efforts which resulted in increased brand awareness from 47 to 90 percent in Colorado, the airline’s hub.
Education
New Mexico State University
Bachelor of Arts
3.7 Graduating GPA
Las Cruces, NM
Public Relations Major
Spanish Minor
After graduation I quickly realized marketing was my passion, but my background in journalism and PR has been an excellent contributor to my writing skills, communication roles, and overall career success.
Certifications
Hubspot Marketing Hub Software
B2B Marketing: Growth Strategies for Your Organization
Digital Marketing Strategies: Data, Automation, AI and Analytics