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Resume

Experience

2024 - Present

VP Marketing

PE-backed IT, cybersecurity, cloud, network, and consultant service provider.

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PE-backed IT and cybersecurity solution provider facing significant growth through 14 acquisitions in four years. Responsible for transforming marketing function, developing corporate strategy, and building team from ground up.

Denver, Colorado

2024 - 2024

Head of Marketing & Communications

Global defense aerospace and avionics provider.

Tucson

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Hired as a change agent to modernize marketing function and drive immediate growth for Universal Avionics, a subsidiary of Elbit Systems a $6 billion publicly-traded global defense aerospace technology company. 

2021 - 2024

VP Marketing

SATCOM and entertainment provider for aviation, maritime, and government.

Denver

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Oversaw all marketing for B2B SATCOM provider for aviation, maritime, and government with annual revenue of $500M. Reported to the CEO, managed multi-million dollar marketing budget, and built marketing team from the ground up.

2017 - 2021

CEO & Founder

Fractional CMO agency.

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Denver

Sixty Tall Marketing was founded to provide hands-on marketing strategy and results-driven initiatives as a fractional CMO for SMBs.

 

Generated $240K in revenue with 15+ clients in 24 months. Established brand foundation and demand strategy for many brands which increased revenue by up to 350%, led companies to profitability, and drove many organizations to desired acquisition.

2015 - 2016

Head of Digital Marketing (contract)

Global, luxury fitness studio with cult-following; nearly 100 studios

Los Angeles

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Global, luxury fitness brand with 30+ locations globally. Responsible for all areas of digital marketing, process improvement and strategy. Led digital studio launches for 10+ cities including London, Milan, Venice and Chicago.

2015 - 2015

VP, Marketing

Director, Marketing

Membership, class, and event-focused multi-location start up experiential rock-climbing facility

New York/Denver

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Part of a five-person executive team. Built team of eight marketers responsible for pricing, product, and promotion. Increased EBITDA by 100% YOY. Created multi-channel campaigns with an emphasis on social, digital, SEM, and email resulting in ~150%+ ROI.

2013 - 2015

Director, Field Marketing

Manager, Field Marketing

Membership-based luxury fitness company with 300+ clubs 

New York

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Responsible for the annual marketing strategy and lead-driving efforts for 44 luxury fitness clubs in New York, Connecticut, New Jersey and Boston. Increased leads by

300%,  reduced CPL by 50%+, reduced CAC by 28%. Developed member retention strategies to increase LTV by over 20% YOY.

2011 - 2012

Manager, Lifestyle Marketing

Global, luxury fitness studio with cult-following; nearly 100 studios

Los Angeles

2010 - 2011

Manager, Global Brand Management

Largest owner, operator, and franchiser of hotels, resorts, and more. Acquired by Marriott in 2016

New York

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Part of the start-up management team for $2.4 billion lifestyle resort. Responsible for ADR and OCC for lifestyle audience. Led marketing strategy for six chefs, 12 restaurants, three nightclubs, spa and retail.

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Responsible for global brand strategy and product development for 400-plus franchised and owned hotels. Ensure brand is delivered and communicated consistently but with regional relevance. 

2005 - 2010

Brand Manager

Internal Brand Manager

Global, luxury fitness studio with cult-following; nearly 100 studios

Los Angeles

2002 - 2005

Brand Specialist

Brand Coordinator

Denver-based commercial airline

Denver

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Oversaw external and internal brand strategy, brand communications, design, partnerships, and ancillary revenue for 23-million passenger airline. Led a team of three. 

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Participated in re-branding efforts which resulted in increased brand awareness from 47 to 90 percent in Colorado, the airline’s hub.

Education

New Mexico State University

Bachelor of Arts

3.7 Graduating GPA

Las Cruces, NM

Public Relations Major

Spanish Minor

 

After graduation I quickly realized marketing was my passion, but my background in journalism and PR has been an excellent contributor to my writing skills, communication roles, and overall career success. 

Certifications

Hubspot Marketing Hub Software

B2B Marketing: Growth Strategies for Your Organization

Digital Marketing Strategies: Data, Automation, AI and Analytics

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