Career Highlights
My career has transitioned from some of the greatest brands in B2C to future-focused B2B brands. I create marketing strategies that will make your company stand out, differentiate you from your competitors, and resonate with your target audience.
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Enjoy a few hand-selected highlights from my 20+ years experience in brand, marketing, and beyond. There's a lot to discuss, so let's have a chat.
Leadership
Inspiring, managing, and leading teams for over 15 years.
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Known for creating marketing strategies, budgets, and teams from the ground up
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Often hired as a change agent for brands going through a growth or transitional phase
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20+ years of cross-collaboration with sales, C-suite, product, agencies, partners and more
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First marketing hire for several brands
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Excellent presentation, communication, and speaking skills
Growth & Demand Gen
Strong background in online and offline channels. Extensive experience in driving revenue for subscription-based and MRR models, ancillary products and services, and both long- and short-sales cycles
Launched new website with Hubspot bi-synchronous Salesforce integration, increased leads by over 400% and MQLs by 235% through UX, SEO, SEM and campaign strategies.
Re-wrote and re-designed all ad creative to push a more clear and concise message. Ads were used in retargeting, search, and partner marketing which contributed to 235% increase in MQLs and 46% increase to web traffic YOY.
Responsible for 44+ clubs in NYC, CT, NJ, LI and Boston--Equinox's largest region. Increased digital leads by 300%, reduced CPL by 50%.
Launched new website with Hubspot bi-synchronous Salesforce integration, increased leads by over 400% and MQLs by 235% through UX, SEO, SEM and campaign strategies.
Go-to-Market Strategies and Campaigns
Led and launched several new products, services, and markets across brands of all shapes and sizes.
Led all GTM strategy for the Anuvu Constellation in partnership with Astranis. We announced the launch of two MicoGEO satellites as the first phase of the constellation to support aviation and maritime SATCOM services.
Led all GTM strategy for the Anuvu Constellation in partnership with Astranis. We announced the launch of two MicoGEO satellites as the first phase of the constellation to support aviation and maritime SATCOM services.
JetBlue pioneered inflight snack boxes for purchases. I was part of the brand development and GTM team to launch a product that changed the industry and drove millions in ancillary revenue.
Led all GTM strategy for the Anuvu Constellation in partnership with Astranis. We announced the launch of two MicoGEO satellites as the first phase of the constellation to support aviation and maritime SATCOM services.
Brand, Positioning, Messaging
Expert at developing brand strategy and framework, then extending your brand promise into all touch points for both clients and employees.
Transformed brand from Global Eagle to Anuvu starting with brand framework and promise.
Coordinated rebrand which increased brand awareness from 47% to 90% in Colorado in under a year.
Managed external and internal brand for five years, went from $300M to $900 during that time. Part of my work was creating New Hire Orientation held at JetBlue University where I would also teach "Brand" every other week.
Transformed brand from Global Eagle to Anuvu starting with brand framework and promise.
Product Marketing and Sales Enablement, Lifecycle Marketing
Expert at developing sales enablement tools and strategies that support the sales team, drive new business, and retain existing clients.
Directed and filmed multiple shoots and video for sales tools. This is onsite at Anuvu's Raisting teleport in Germany.
A big portion of product marketing and GTM strategy is making sure your teams are informed. I create messaging guides for products along with sales enablement tools and training.
Clean Stock for plants can be difficult to understand. I simplified the message and created product catalogs to get our story out in a simple, graphical way.
Directed and filmed multiple shoots and video for sales tools. This is onsite at Anuvu's Raisting teleport in Germany.
Events & Partnerships
Led and launched several new products, services, and markets across brands of all shapes and sizes.
Held media event before major tradeshow in anticipation of our constellation launch.
Oversaw tradeshow marketing at all stages for aviation/aerospace events including Satellite Show, APEX and AIX. Cut booth size and costs without losing meeting and demo impact after a 40% budget reduction.
Ideated, created, and executed Live From T5, a multi-concert series in the airport in partnership with Superfly Productions.
Held media event before major tradeshow in anticipation of our constellation launch.